GLOW 100 · Best Fragrance

Fragrance.

Q: Do brands pay to be included?

No. Inclusion is determined by GLOW editorial team, using public market data, retailer signals, consumer search demand and brand performance. Brands cannot buy a spot.

From signature niche to status icon. The fragrances people search by name.

Explore the full GLOW 100 → How GLOW Score works

Verdict

Best Fragrance from GLOW 100, Glow.com.au's editorial ranking of the 12 highest-scored products in this category. Independent scoring, no paid placement.

The ranking

Best Fragrance ranked.

12 products. Sorted by GLOW Score, descending. Each scored across our 10-point editorial framework.

Fragrance · MEN'S

Dior Sauvage Eau de Parfum

One of the most recognisable men's fragrances in the world.

fragrancemen'sluxury Read review →

9.2/ 10

Fragrance · LUXURY

Tom Ford Oud Wood

A luxury fragrance with polished, expensive, grown-up energy.

fragranceluxuryoud Read review →

9.0/ 10

Fragrance · CULT

Le Labo Santal 33

A modern fragrance icon with instant recognition and serious cultural staying power.

fragrancecultniche Read review →

8.8/ 10

Fragrance · LUXURY

Byredo Gypsy Water

A modern luxury fragrance with soft, wearable, cult appeal.

fragranceluxuryniche Read review →

8.6/ 10

Fragrance · FRESH

Diptyque Philosykos

A sophisticated fig fragrance with quiet luxury appeal.

fragrancefreshluxury Read review →

8.4/ 10

Fragrance · ICON

Maison Francis Kurkdjian Baccarat Rouge 540

The luxury fragrance that became impossible to ignore.

fragranceiconluxury Read review →

8.3/ 10

Fragrance · FRESH

Jo Malone Wood Sage & Sea Salt

A fresh fragrance with broad, understated luxury appeal.

fragrancefreshluxury Read review →

8.2/ 10

Fragrance · MEN'S

Creed Aventus

The status fragrance with one of the strongest reputations in men's scent.

fragrancemen'sstatus Read review →

8.0/ 10

Fragrance · SUMMER

Tom Ford Soleil Blanc

A luxury summer scent with resort-level energy.

fragrancesummerluxury Read review →

7.9/ 10

Fragrance · MEN'S

Bleu de Chanel

A polished men's fragrance with broad premium appeal.

fragrancemen'sluxury Read review →

7.7/ 10

Fragrance · SUMMER

Maison Margiela Replica Beach Walk

A nostalgic summer fragrance with easy emotional appeal.

fragrancesummernostalgic Read review →

7.6/ 10

Fragrance · SKIN SCENT

Phlur Missing Person

A skin scent that captured the soft, intimate fragrance trend.

fragranceskin scentviral Read review →

7.5/ 10

Keep exploring

The full GLOW 100.

All 100 ranked products, every category, in one place.

See full GLOW 100 →

GLOW 100 questions, answered.

What is GLOW 100?

GLOW 100 is Glow.com.au's editorial ranking of the best beauty, skincare, makeup, hair, SPF, fragrance, wellness, men's grooming and skin-tech products. Each product is scored using GLOW Score framework, an editorial measure, not a paid one.

How are products scored?

GLOW Score is calculated across product performance, brand strength, customer demand, repeat purchase potential, innovation, packaging, price-to-value, cultural relevance, retailer credibility and category leadership.

Are these paid rankings?

No. GLOW 100 is editorially independent. Brands do not pay for inclusion or rank position. Glow may earn commissions from outbound retailer links, but no commercial arrangement influences a product's score or placement.

Do brands pay to be included?

No. Inclusion is determined by GLOW editorial team, using market data, retailer signals, consumer search demand and brand performance.

How often is GLOW 100 updated?

GLOW 100 is published annually in May and refreshed quarterly with score adjustments, new entrants, and removals.

What categories are included?

Skincare, makeup, hair, SPF, fragrance, wellness, beauty devices, men's grooming, body and tan. Australian and international products are both eligible.

Can brands submit products for review?

Brands can submit products for editorial consideration through GLOW press desk. Submission does not guarantee inclusion or score.