Merit: the honest verdict.
The clean, minimalist makeup brand built for busy professionals. Tested across four flagship products over eight weeks.
8.8/10
Glow score
- Position
- Minimalist · Everyday
- Founded
- 2021 · USA
- Available at
- Sephora AU
The verdict
The anti-maximalist makeup brand that landed.
Merit's positioning, makeup designed to be used quickly, minimally, and reliably, is genuine in the products. Flush Balm Cream Blush has restrained pigmentation that won't over-apply. Signature Lip is the daily-wear lipstick most people want. The brand solves the 'I don't want to think about makeup' problem better than most.
What they do right
- Restrained pigmentation prevents over-application
- Signature Lip is genuinely universal
- Minimalist packaging feels considered
- Skincare-first approach to makeup
What to know
- Limited drama for event/photography use
- Range expansion paced slowly
The lineup
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