Brand Comparison · Makeup · 2026
Glossier vs Rare Beauty, The Natural Makeup Showdown
Both lean natural-makeup. Glossier built the category; Rare Beauty refined it. The newer brand often outperforms.
Verdict
Rare Beauty wins overall, for most users.
Glow's editorial team tested both brands across 12 weeks. Here's where each one wins.
Side by side
Glossier vs Rare Beauty, compared.
| Dimension | Glossier | Rare Beauty |
|---|---|---|
| Foundation/skin tint | Glossier Skin Tint is sheer, dewy, daily-friendly. |
Rare Beauty ✓ Liquid Touch Weightless Foundation is buildable, modern, natural. |
| Blush | Glossier Cloud Paint is iconic but lower pigmentation than Soft Pinch. |
Rare Beauty ✓ Soft Pinch Liquid Blush is best-in-class. |
| Eyebrow products | Glossier ✓ Boy Brow is iconic, clear gel for natural fluff. |
Rare Beauty Brow Harmony is decent but less category-leading. |
| Lip products | Glossier ✓ Lip Gloss and Generation G Sheer lipstick. Cult products. |
Rare Beauty Lip Soufflé Matte and Lip Oils. Modern but less iconic. |
| Pricing | Glossier ● $20-45. Accessible luxury. |
Rare Beauty ● $25-45. Same range, slightly more polished. |
✓ = wins this dimension · ● = tie
Pick Glossier if
When Glossier wins.
Boy Brow + Cloud Paint + Generation G. The natural-makeup OG.
Pick Rare Beauty if
When Rare Beauty wins.
Soft Pinch Blush + Liquid Touch Foundation. The newer, refined version.
Frequently asked
Common questions.
Is Glossier still cult?
Lower than 2018-2020 peak, but strong. Rare Beauty has captured similar audience for daily luxury.
Which is better value?
Roughly equivalent. Rare Beauty has slightly better quality-to-price ratio in some categories (blush).
Where to buy in Australia?
Glossier: direct online (limited), Mecca. Rare Beauty: Sephora, Mecca.
Are these brands cruelty-free?
Both claim to be. Verify on official sites.