Go-To Zincredible is discontinued: what Go-To sells for sun now
If you went looking for Go-To's zinc sunscreen and could not find it, you are not imagining things. Zincredible has left the range, and the product that replaced it is a different kind of sunscreen.
Zincredible was an SPF 15 product and Go-To no longer sells it. The brand's sunscreen is now Nifty Fifty, labelled SPF 50, at $49 on Go-To's own site as of 2 October 2026.
What happened to Zincredible
Go-To's shop no longer lists Zincredible. When Nifty Fifty launched, Grazia described Zincredible as an SPF 15 product and reported that it had been discontinued.
What Go-To sells now
On 2 October 2026 Go-To's sun protection page listed three sunscreens under the Nifty Fifty name:
- Nifty Fifty, described as a hydrating sunscreen: $49, in stock.
- Nifty Fifty Mineral, described as a mineral sunscreen: $49, on a waitlist.
- Nifty Fifty Fluid, described as an ultra lightweight sunscreen: $35, sold out.
It is not a like-for-like swap
Grazia's launch report says the original Nifty Fifty relies on chemical UV filters, not zinc. So if you chose Zincredible because it was a zinc formula, the original Nifty Fifty is a different product. Nifty Fifty Mineral is the one to watch if you want a mineral sunscreen from Go-To.
The jump from SPF 15 to SPF 50 matters more than the name. An SPF 15 product was never a strong choice for a full day in Australian sun.
A correction from GLOW
Several GLOW pages listed this product as Go-To Zincredible SPF50+. That was wrong: the product was SPF 15, and it is no longer on sale. We have removed it from our sunscreen ranking and from the other pages that named it. Our corrections policy is public.
What to do
- If you still have a tube of Zincredible, treat it as SPF 15 and check the expiry date.
- Whatever you buy next, apply enough of it: how to apply SPF properly.
- To see which sunscreens met their label in independent lab testing, read the pass and fail list.
How this brief was made. Desk research from the published sources below, checked on 2 October 2026. GLOW has not tested the products named here and has given them no GLOW Score. General information, not medical advice.