Founded 2018 in New York by Gucci Westman, the makeup artist behind two decades of glossy magazine covers and red carpets. The line is, in effect, her professional kit translated into a small, considered retail range.
Clean formulation is part of the position, EWG Verified, free of common irritants, but the actual selling point is the texture. Cream complexion that builds without cake. Cream blush in a refillable case. Highlight in a stick that sits like skin.
Arrived at MECCA Australia in 2022 and quickly took a shelf alongside Hourglass, Tom Ford and Chanel on the luxury makeup wall. MECCA is the channel.