The brand
SPF, reinvented.
Founded in 2019 by Ava Matthews and Bec Jefferd, Ultra Violette took an aisle nobody felt anything about and turned it into the most-talked-about category in Australian beauty.
The naming convention was the first signal, they called it “Skinscreen” rather than sunscreen. The formulations did the rest: fragrance-led, no white cast, luxury skincare textures. SPF that doesn’t feel like a chore.
Queen Screen, the luminous daily, helped land Ultra Violette inside Mecca and onto Sephora shelves in the UK and US in 2024. In June 2025, consumer group CHOICE independently found a separate product, Lean Screen SPF50+, tested at SPF 4 in an accredited lab; the brand recalled Lean Screen in consultation with the TGA. GLOW has since placed the brand under review pending independent re-verification of its current products.