Brand Comparison · Tan · 2026
Loving Tan vs St. Tropez, Premium Tan Showdown
Two cult premium tan brands. Loving Tan is Australian-made + olive-friendly; St. Tropez is British heritage + universal.
Verdict
Tie, they win different jobs.
Glow's editorial team tested both brands across 12 weeks. Here's where each one wins.
Side by side
Loving Tan vs St. Tropez, compared.
| Dimension | Loving Tan | St. Tropez |
|---|---|---|
| Best for skin tone | Loving Tan ● Olive + warm-toned skin. Beautiful warmth. |
St. Tropez ● Cool-toned + fair skin. More flattering on Fitzpatrick I-II. |
| Formula | Loving Tan Mousse format. Quick-developing. Strong coverage. |
St. Tropez ✓ Mousse, water, foam formats. More variation. |
| Pricing | Loving Tan $45-65. Premium pricing. |
St. Tropez ✓ $35-55. Slightly more accessible. |
| Australian-made | Loving Tan ✓ Yes. Australian formulation, made for the local market. |
St. Tropez British. Imported. |
| Cult product | Loving Tan ● 2HR Express Mousse, develops in 2 hours. |
St. Tropez ● Self Tan Express Bronzing Mousse + Magic Tanning Spray. |
✓ = wins this dimension · ● = tie
Pick Loving Tan if
When Loving Tan wins.
Olive or warm-toned skin. Australian formulation. Quick-development.
Pick St. Tropez if
When St. Tropez wins.
Cool-toned or fair skin. More format variety. Slightly better value.
Frequently asked
Common questions.
Which is more streak-free?
Both are pro-grade. Streaks are usually application, not formula.
Which lasts longer?
St. Tropez slightly. 7-8 days vs 6-7 with proper aftercare.
Which is better for sensitive skin?
Both have sensitive-skin lines. St. Tropez has more variety.
Where to buy in Australia?
Both at Priceline, Mecca, Adore Beauty.